The meaning of time is given. For the heating industry, 2018 is destined to be of great significance.
After a round of “oil-to-gas” policy dividends, the heating industry entered a period of 2018 from explosive growth to a quiet slowdown. Some people say that this is a worrying year, and some people say that this is a year of rebirth.
Even so, among the many brands, the old German power, which has always been regarded as the industry’s vane, is still eye-catching. What did Weineng do in 2018? What kind of inspiration can we provide for the brand opening 2019? Let us review it one by one.
In the course of more than 140 years of development, Weineng has created a number of world-renowned products. Evergreen products have been successfully sold in China in 2017. Breaking through 1 million units. The fruitful powers did not stop there in 2018, and once again achieved self-breakthrough.
Taking the powerhouse series as an example, this year, Weineng has launched a fully-imported “balcony wall-hung boiler”, which is a comprehensive outdoor balcony installation in southern China and low-temperature freezing in recent years. Specially developed for disasters, the performance of freezing and durability is outstanding. In addition to continuous innovation in wall-hung boiler products, 2018 can be described as a year of full-scale innovation of power innovation — active safety gas water heaters, second hot water cubes and other disruptive products, once again refreshed people’s recognition of the century-old know.
Take the second hot water cube as an example. This new product was unveiled in the industry at the ISH exhibition called “Oscar” in 2018. The water cube, characterized by “zero waiting”, has taken a big step in meeting the needs of Chinese consumers for comfortable water use, and has also led the water heater industry to enter the era of “zero waiting”.
At the ISH show, the VR+AR Smart Showroom also attracted the audience. Bring VR glasses and hand-operated handles to enter the virtual comfort time and space created by Power, and interact with comfortable home products ……
These virtual scenes appear in the movie “Top Player”. It was quickly applied under the power of Wisconsin, making it the most eye-catching player on the ISH show. Weineng VR+AR smart system is gradually landing the next store, giving users a different shopping experience.
With innovations in product and user experience, Weineng has also won several awards such as the “Warm and Cold Intelligence” and the 2018 Red Dot Design Award.
Combining the brand slogan of Wei Neng in recent years, mostly based on the warmth of this kind of introverted soft keywords, in the innovative expression of this, Wei Neng has always been low-key, but innovating In the matter of doing things, Weineng has always respected the industry. Vernon has continuously improved its self-requirement with innovation, and has also refreshed industry standards and user experience.
Sustainability has always been regarded as the brand DNA of Wei Neng. From Germany to the world, Wei Neng advocates sustainable innovation in different countries. Connotation, sustained release of energy.
In China, Weineng is not only a quality product, but also a meticulous professional service. While deeply cultivating the Chinese market, Wei Neng knows that the industry lacks professional talents. To this end, Weineng has continued to develop talents in China in recent years, and continues to increase the number of &mdash in 2018; —
In order to alleviate the shortage of first-line installation talents in China, Weineng introduced “Double System” The model, in conjunction with Nanjing Higher Vocational and Technical School, carried out the “Weneng Workshop Talent Incubation Project” through the advanced “Action-oriented vocational education form”. In 2018, the second phase of the Weineng Workshop was successfully held, and the trainees have gradually moved into practical positions to provide Chinese users with “global standard quality services”.
At the same time, covering the fields of products, technology, installation, post-maintenance, etc., to meet the one-stop training needs of the Wei Neng HVAC talent training base, after Shanghai, Wuxi, Wuhan, Xi’an, 2018 In Beijing, the company’s five training bases in China form a linkage and continue to provide HVAC professionals nationwide.
More worth mentioning is that in July 2018, Vailton held two industry skill competitions involving product installation and after-sales service.
In early July, Weineng held the largest installed technician skills competition in the industry in Kunshan, Jiangsu Province, ——“Weineng Cup National Installation Skills Competition. A total of 24 top-line technicians, selected from the national 58 registration teams, participated in a five-and-a-half-hour heating system installation competition. The competition is fully integrated into the World Skills Competition. The examination questions, evaluation criteria, and procedures have all set higher standards. The judging panel is composed of many top experts from China and Germany. The final evaluation data is accurate to the millimeter.
At the end of July, Weineng held an after-sales service skills competition, convening national after-sales technicians to conduct skills training and competition. The contest is divided into two parts: written test and practical operation. The written test requires the technician to complete the answer in 10 minutes, and test the technician’s quick response ability. The practical link simulates the common faults in the user’s home. From the door to the completion of the service, the skills of the technician are fully evaluated. Level and service awareness.
Two large-scale installation and after-sales technician skills competitions not only provide opportunities for Chinese technicians to exchange ideas, but also allow Chinese users to go further from international standards for heating services and experiences.
From advocating clean heatingTo make the energy environment sustainable development; to focus on the cultivation of industry talents and promote the sustainable development of the Chinese market. The sustainability of the brand’s DNA is all about the big picture of the century-old brand.
In China for the summer of
In the summer of 2018, many of the WeChat’s WeChat step lists were all screened by Weineng employees and agents. It turned out that a large-scale walking activity was staged in Weieng throughout the summer. Weineng launched a hiker’s charity event among more than 30 branches and national agents across the country, advocating employees to contribute and contribute to the green and low-carbon cause.
From the perspective of the practice of corporate social responsibility, the public welfare model and concept of the company’s employees and distributors are in the forefront of the corporate social responsibility practice in the HVAC industry.
2018 is an important node for the 40th anniversary of China’s reform and opening up. As one of the earliest multinational companies to enter China, Wei Neng was invited to participate in the theme exhibition of foreign companies in Shanghai in 2018. At the exhibition site, Wei Neng entered China’s old photos and printed with the antique water heaters of Weieng White Rabbit, letting people see a century-old brand, crossing the ocean to China, and guarding the unforgettable moments of Chinese warmth and comfort.
Just like an exhibition, it can’t cover all the power of China’s power in China; the annual inventory of thousands of words can’t bring the wonderful features of Weineng 2018. But innovation breakthroughs, sustainable development, and three key points for China in China are worthy of the industry’s thinking and action.
2018 is about to pass, blessing the Chinese HVAC industry 2019 all the way.
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