“New Chinese goods” is emerging
The recent “New China Commodity Future – 2019 China Consumer Brand Development Report” released by the Ali Research Institute shows that on the Alibaba platform, the cumulative search volume of keywords related to new domestic products in 2018 exceeded 12.6 billion. After 00, it is growing at a growth rate of 190%. After 90s and 00, the sensitivity to international brands is decreasing. “New Chinese goods” has become a new trend of consumption after 90s.
As a general phenomenon, “new domestic goods” The storm is also sweeping the home industry. In the past year, more companies began to integrate Chinese elements on the basis of modern design, and the new Chinese style was born. In the sanitary industry, the new Chinese design, which is popular in recent years, can be regarded as the return of Chinese elements in sanitary design. The smart sanitary field has entered more and more Chinese capital and Chinese technology, providing bathroom space solutions with strong technical strength. It has achieved the competition with the strength of international sanitary ware brands, further breaking the situation that foreign brands have been in the market for a long time.
As consumers become more enthusiastic about “new Chinese goods,” a group of outstanding national brands are adopting deep-link lifestyles. The ingenuity culture promotes the full release of the new domestic power of the home.
Compared with foreign brands that have long dominated the brand, “New Chinese Goods” wins the favor of new middle-class and new youth with the concept of human settlements To break the situation that international brands monopolize the high-end market. The new Chinese goods are no longer at the manufacturing end, and the cultural self-confidence, consumption proposition, original tension and brand potential behind it are the core of contemporary new domestic products.
Chinese brand voice is on the rise
On May 6, WPP and Kaidu jointly released the “BrandZ TM 2019 Top 100 Most Valuable Chinese Brands” list, ranking top 10 in Alibaba, Tencent, Huawei, Baidu and Jingdong. These well-known brands not only have outstanding performance in brand finance and brand contribution, but also have high recognition and influence on a global scale.
BrandZ 2019 Most Valuable Chinese Top 100 Strong
It is obvious to all that Chinese brands in all fields are in full swing and play on the big stage of China and the global economy. With the increasingly important role, the weak position of Chinese brands in the past has long been a history, and the share and influence of Chinese manufacturing in the global market has been greatly enhanced.
Taking smartphones as an example, before 2010, the Chinese market was divided by Nokia, LG, Samsung, and Apple. In 2015, local mobile phone brands such as Huawei, OPPO, Xiaomi, and vivo rose strongly, and they gained a place in the global smartphone market, and gradually became a brand with a strong voice.
From the perspective of the development of the sanitary industry, with Chinese sanitary wares such as Hengjie, Jiumu, Huida, Wrigley and Dongpeng With the rise of the brand, the brand structure of the Chinese sanitary ware market has undergone tremendous changes. Most of the domestic mainstream consumer market and consumer groups have been covered by domestic sanitary ware brands, and it is no longer a situation in which foreign brands are “one big”.
In addition, Chinese sanitary ware products have a posture of mutual angle with foreign brand products in both quality and word of mouth. Hengjie’s intelligent double Q, Dongpeng’s “bubble shield” smart toilet, Jiu Mu’s I5 smart toilet, Wrigley’s V7 disc also have a qualitative breakthrough in design, performance, service, etc., more in line with consumers’ “new” The expectations of Chinese goods are thus more widely welcomed.
Chinese brand international influence increases
In the luxury goods, automobiles, smart phones, electronic appliances and other industries, there is a widely popular saying, “The Chinese market has the world”, the sanitary industry is also the case, the Chinese market for the bathroom industry The strategic position has become a global consensus. At the same time, as the market’s understanding of Chinese consumers has gradually deepened, the portraits and needs of Chinese sanitary consumers are gradually becoming clearer.
In some 2018 financial reports just released by some brands, we can see that the growth of revenue in the Chinese market still accounts for a large proportion of the growth of some international sanitary ware enterprises, and the revenue of the Chinese sanitary ware market The quality of the company directly affects the positive and negative growth of the company’s overall revenue. In order to promote the growth of total sales, the sanitary giants are working hard to develop products that adapt to the Chinese consumer market, such as Hansgrohe’s specially developed Chinese kitchen faucet and Villeroy & Boch Developed the Asian version of the sanitary health products, etc.
The Japanese economic news article stated, “A market that grows by two digits per year, China’s smart bathroom companies are forming a situation of mutual strength with Japanese companies such as TOTO and LIXIL. “The international influence of Chinese brands has spread from the domestic market to the world.
On the other hand, with the “One Belt, One Road” full speed Advance, the internationalization of Chinese brands has also ushered in new development opportunities. In the sanitary industry, Jiu Mu, Huida, Dongpeng, Deli, etc. are actively deploying countries and regions along the “Belt and Road” to carry out brand output, product sales and Service support. It is foreseeable that with the global platform of “One Belt, One Road”, Chinese brands are more likely to voice, and the influence and voice of Chinese brands in the world will be further enhanced. (Article source: kitchen headlines)
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