Washing tiles can also remove formaldehyde? Tiles with health functions such as air purification and fever have appeared on the market more than a decade ago, but have not been accepted by the public. However, in the past year, Foshan has emerged a number of healthy ceramic tile brands… At the end of the year, the home improvement season, how are the market acceptance of these healthy functional tiles?
Every year, during the peak season of home improvement, the people who buy Foshan tiles are constantly coming. Over the years, the style changes of ceramic tile products have been around decorative and practical. From polished tiles to marble tiles, antique tiles and modern antique bricks, there is often a new style, and merchants are rushing to launch similar products. “Healthy tiles like negative ion bricks have been around for more than a decade, but they have been buzzing for more than a year.” Ceramic industry veterans said that as health concepts are valued, many products in the home appliance sector are advertised. To formaldehyde, this wind is now also scraping into the ceramic field. Feng Riguang, chairman of Zhongsheng Enterprise, said that since the second half of last year, the ceramics market has declined, and some companies have developed healthy ceramic tiles, hoping to seek differentiated competition. A few years ago, Zhongsheng Enterprise began to cooperate with the research team of Beijing Ruizhixing Engineering Technology Research Institute to develop the “Healthy Guardian” multifunctional ceramic tile products and listed it this year. It began to push to the home user market in October.
At the Taobao Fair in the spring and autumn of this year, many companies released healthy ceramic tile products. In the autumn Taobo Fair, a number of companies held product launches and released national professional standards for negative ion ceramic tiles. Some companies have introduced a series of new products such as negative ion modern bricks, soft marble, modern antique bricks and ecological marble. In addition, the company has integrated the concepts of “negative ion”, “through body” and “marble porcelain throwing brick”, and launched a new series of negative ion whole body porcelain marble series tiles. “Current negative ion ceramics account for 70% of the entire product line, and this data is only 10% in 2016.” Tang Qi, head of special ceramics research and development, said.
Function: comparable to air purifiers
As a ceramic tile for home improvement materials, the concept of “healthy tiles” has also become popular in recent years. As early as 2004, ceramic companies began to develop healthy ceramic tiles. Recently, industry standards such as “inducible air negative ion ceramic tiles” and “negative ion functional building decoration materials” are also about to enter the release implementation stage. “Don’t think that healthy tiles have only ‘negative ion’ tiles, and now they have been upgraded to ‘healthy guards’ ‘empty tiles.’ The company has given health tiles more features than air purifiers,” an industry source said. Tang Qi introduced that the first generation of negative ion ceramic tile function is to remove formaldehyde, ammonia, etc. The second generation of functional positioning is fresh air, which may be renamed as “air purification tile”. At the Foshan Autumn Ceramics Fair in October this year, some experts released the application test results of an environmentally friendly multifunctional tile. This tile claims to have a formaldehyde purification rate of over 90.3%, a benzene purification rate of over 92.4%, and an antibacterial rate of over 98%. In addition, this tile has anti-radiation, odor and other functions. The principle is to introduce the energy minerals with patented formula into the ceramic base and glaze, and calcined at high temperature to make the product have formaldehyde removal, benzene removal, ammonia removal, hydrogen sulfide removal, odor removal, antibacterial, anti-radiation, release. Infrared 8 big function.
Top: Innovative technology attracts attention
The reason why healthy tiles can purify the air is because it can emit energy light waves at normal temperature, so that oxygen molecules in the air are free of oxygen. Free radicals, combined with biochemical oxidation reactions, decompose the enzymes needed inside the bacteria to achieve antibacterial and bactericidal effects, and the antibacterial rate is over 98%. It can resist static electricity, cover ultraviolet rays and electromagnetic waves, thus achieving the anti-radiation effect, and the radiation resistance rate reaches 92.2% or more. It can remove irritating odors in the air for a long time, and decompose various pollutants into harmless substances, thereby purifying the air and removing odor. By adding far-infrared energy mineral powder, it can release an absorbable far-infrared rays, which can penetrate into the subcutaneous tissue of the human body and improve high blood pressure and low blood pressure. According to reports, Zhuo Yuan released a healthy ceramic tile this year, using innovative energy formula, implanted by energy particles and energy technology, so that the tile has the ability to release far infrared rays, improve human microcirculation, promote metabolism and release negative oxygen ions, and eliminate aldehyde. In addition to benzene, purify the air. In addition, a variety of practical “functional tiles” are also popular this year. Such as “slip-proof bricks”, the water is more slip-resistant, using the anti-slip glaze technology, unlike ordinary tiles, it is easy to get stuck, and it is more convenient to clean. Some companies exhibit functional tiles such as negative ion tiles, hot tiles and oil-resistant tiles.
Reminder: Buying healthy tiles needs to be carefully identified
With the development of the negative ion tile market, as of the end of last year, there have been many negative ion ceramic tile brands on the market. However, some brands do not have the function of inducing negative ion release. “With the upgrade of consumption, people’s consumption of ceramic tiles has also changed from simple decoration demand to functional demand.” Professor Hua Yuanqin, chairman of the National Air Net Industry Alliance, said that “healthy” ceramic tiles meet the modern people’s pursuit of environmentally friendly and healthy life. The health function of the tile is automatically released and more practical. However, veterans in the industry remind consumers that when buying new building materials such as healthy tiles, they should not be reckless. Before buying, they should try to understand and contact new products, and experience them carefully to identify whether they really have healthy functions and avoid being squandered by the merchants.
First of all, new materials and new products are new products that may not be mature in the market. On the one hand, the technology is not mature, and the practical experience may not be very good. On the one hand, the after-sales service has not been popularized, and it may be difficult to install, difficult to repair, and difficult to return. Therefore, before buying, it is recommended to go to the site for personal experience, feel the advantages and disadvantages of the product, and then make a decision. Some companies have a live experience area and can experience it for themselves. The reporter saw in a tile exhibition hall that there are some testing instruments on the site. If there is a formaldehyde removal test effect, the test can be tested on the spot. There is also a human blood observator, which is connected by comparison.The blood flow of capillaries when touching ceramic tiles and untouched tiles, and understanding the effects of far infrared rays and vibration waves on improving the human body.
Secondly, you can understand the word-of-mouth evaluation and consumer experience of these health products through multiple channels. Existing application cases can also be used as a reference for purchase.
Reporter’s observation: It takes time for the popularization of healthy ceramic tiles
Can remove formaldehyde and purify the air, can improve the sub-health of the human body, without plugging in, install it on the ground wall once and for all Yet? Then why is the penetration rate in the market not high?
Relevant people have analyzed that the reason why new building materials have become so popular is not only the lack of promotion. First of all, in people’s perception, the basic function of tiles is decoration. It’s a matter of course that companies make a fuss about decorative performance, and other additional features are just a icing on the cake. Now, some people want to use additional functions as the main selling point, which undoubtedly brings about subversion of the concept. Secondly, like the home appliance industry, there have been many companies that have made health articles for many years, but the results have confirmed that there are only one or two of them. Most of them are just the gimmicks of consumers. To prove this, you need the consumer experience and feedback. More than a decade ago, healthy tiles have emerged, but there is little consumer experience. Until the last two years, some companies only thought of another way to regain the concept of healthy ceramic tiles, and they were looking for scientific research institutions to conduct new material experiments. The number of companies involved has increased, and the intensity of promotion has naturally increased, so that consumers willing to join the experience will increase. Seeing that the share of healthy tiles began to rise, some counterfeiters also swarmed. An emerging product that is still in the ascendant has not been fully tested by the market, and these situations will undoubtedly affect the consumer’s experience, affecting the reputation of healthy ceramic tiles, and will undoubtedly hinder its popularity.
Therefore, some early intervention companies have proposed to take the lead in formulating relevant industry standards and national standards, so that consumers can rely on evidence when purchasing. In addition, industry insiders also called for relevant departments to strengthen supervision and establish a threshold for entry. At the same time, consumers themselves must also polish their eyes, savvy consumption, and avoid being fooled. Only when all parties work together can the road to the popularization of healthy ceramic tiles be smoother.
(provided by Shenyang Building Materials Network) <
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