The price of wood flooring is lower than that of floor tiles.

Recently, many wood flooring experts expressed the feeling that the price of wood flooring is actually lower than that of floor tiles, and it is a strange thing to sell other products in the wood industry.

Wood flooring prices sell lower than floor tiles, which is a strange thing. Because it is environmentally friendly, the wooden floor is not worse than the floor tiles and marble; on the comfort of the foot, the wooden floor can be said to be the most ideal. A 10 square meter floor panel can be used to make a wardrobe, which can be sold for 20,000 yuan; and the price of 10 square meters of wood flooring is only about 2,000 yuan. If the price of wood flooring is calculated, it will not sell the price of some vegetables.

Why is the price of wooden flooring so low? Nearly a thousand brands of tens of millions of square meters of wooden flooring ‘沤’ together to kill, this is the main reason for the price of wood flooring is lower than the floor tiles.

The number of wooden flooring manufacturers in the country has grown rapidly. Almost every month, new brands have emerged. The surface seems to be booming, but behind it is the price of wood flooring to pull customers, and then dumping inferior products to save lives. In the end, if the complaint is more than support, it will be closed. In fact, many wood flooring companies have not carried out market research and will be launched. The market supply exceeds demand, quantity increases and falls. For the sake of profit, some small manufacturers’ products will inevitably be shoddy, cut corners, and will also cause harm to consumers. Experts predict that as the industry squeezes forward, there are currently nearly 2,000 large and small wooden floor production enterprises in the country. After fifteen or twenty years, there will be only a few dozen. At that time, the market will be able to develop in a healthy way.

The overall improvement in the wood flooring market in February 2011 is a welcome sign for the industry. However, the overall sales of wood flooring has once again entered a low tide. If consumers are ready to decorate their houses, the price of wood flooring is undoubtedly more cost-effective.

Release date: 2012/2/3 11:51:31

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Can salt wash the floor?

Sperm salt is the most common seasoning in our daily life. We know that it has the effect of seasoning and sterilizing, but it is often impossible to think of it and the trick of decontamination.

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If the floor is accidentally stuck A little bit of egg traces can be sprinkled with some salt, as long as it is swept away after 10-15 minutes, it can be cleaned. This can not only save money but also save effort, both.

In the traditional concept, we generally think that if there is oil on the ground, it will not be cleaned. In fact, when cleaning the floor, the salad oil is good, and the operation is relatively simple. Just add a few drops to the water. The salad oil is mopped, not only can make the floor cleaner, but also can play the role of floor brightening protection.

Second, the drink also plays a role in easy maintenance and decontamination

Floor maintenance does not have to cost a lot of money, many small items in life can play a big role, low cost and good effect. Acidic milk plus a little vinegar is also a small floor maintenance In detail, such a combination can not only decontaminate, but also shine the floor very bright.

Third, self-matching floor lotion Good economics and effective

In daily life, when it comes to floor maintenance, we generally think of preventing water from being stained and waxing to increase the gloss. In fact, the floor is not Do not touch the water at all, as long as the humidity is guaranteed. You can also add some self-cleaning detergent to the water to remove the stains. The formula of the detergent is also simple, just put soft soap in the cauldron. Bleaching earth, 450 grams of soda and 2270 ml of water are thoroughly mixed, boiled and simmered to half of the original volume, and then cooled to be used.


Small details are often overlooked. In fact, as long as they are used well, it can save time for cleaning the floor, and can effectively decontaminate, and even play a role in brightening and maintaining.

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How to solve the “color difference” problem of the floor?

Many families prefer to choose wooden flooring, mainly wood flooring to give people a warm and comfortable feeling, but also more environmentally friendly. However, the color difference of the floor often becomes the focus of controversy between consumers and merchants. It is often the trouble of buying and selling, and the color difference of the floor is allowed according to the national standard. What is the color difference of the floor? Is the color difference of the solid wood floor more serious? The following is a brief introduction to the problem of floor color difference.

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‘color difference’ in the sea Interpreted as: the difference between the two colors. The color contains three characteristics of hue, saturation and brightness, and the color difference is the difference of the three. When consumers buy the floor, they often find that the color of the floor is different, which is commonly known as the floor. Color difference.

2: Is the solid wood floor more serious?

Compared with the color difference of the laminate floor, compared with the color difference of the multi-layer solid wood floor, the color difference of the solid wood floor is indeed serious; the solid wood floor is in production and processing. In the process, the bottom to the surface are composed of a variety of materials, and the tree production is affected by the sunlight, so that the color of the heartwood and the trunk are different, so the color difference of the solid wood floor is inevitable.

III. Why? Will there be floor chromatic aberration?

1) Natural factors: Trees are naturally affected by climate change and soil conditions, and naturally form different colors and textures of different parts of the same wood. The heartwood is usually dark in color, located inside the cross section of the trunk, and the heartwood is gradually formed by the sapwood The transformation is formed, and the sapwood is located outside the trunk, usually light in color.

2) Installation factor: Because the floor itself has color difference, if the installation master does not observe the floor color during the installation process, Putting similar or similar colors together, or installing a floor with a large difference in floor color to a concealed position, must give the owner a feeling of large chromatic aberration on the floor.

3) Environmental factors: the color of the floor generally close to the window It should be brighter than the floor color in the dark position. This is mainly due to the visual floor color difference caused by the sunlight.

Four: Is the floor color difference a quality problem?

General, strengthening There are few chromatic aberrations on the floor itself, and it is unrealistic to agree on the natural color difference of solid wood flooring. Solid wood flooring must have a color difference that is naturally inevitable, which is determined by natural attributes. Therefore, the state is developing There is no requirement for color difference in the relevant standards. Therefore, it is normal to have a slight color difference during installation.

Five: How to solve the ‘color difference’ problem?

To avoid the color difference of the solid wood floor To affect the overall aesthetics of the living room, we will carry out trial paving during the paving, and gradually transition during the paving process, laying together the solid wood flooring close to the color, and the rest can be laid under the bed, closet and sofa. Reduce the visual difference.

As a consumer when choosing wooden flooring, there must be an understanding and understanding of the chromatic aberration of the floor. The home can be paved with solid wood flooring, in addition to bringing environmental protection and health, it is also a good economy. A performance. However, for consumers who are particularly unacceptable for solid wood floor color, the choice of solid wood flooring needs to be carefully considered.

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Functional floor hoes, consumers must not trust

I credulously advertised the dealer’s propaganda and bought the so-called laminate flooring with waterproof function. I thought it would be convenient to mop the floor with a mop with water. Unexpectedly, the ‘waterproof wood floor’ actually changed shape. In response to Mr. Tang’s experience, Guanyun County’s market supervision department reminded consumers that functional flooring should be certified by authoritative departments, and consumers should be cautious when purchasing.

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At the end of last year, when Mr. Tang renovated his home, he purchased nearly 100 square meters of laminate flooring in a decorative market in the county. The original merchant claimed that the price of the wooden floor was high because it was waterproof. So after the check-in, Mr. Tang believes that since it is a waterproof floor, it should be no problem to mop the floor with a mop with water. However, less than a year later, the seam of the floor is deformed.

Find the dealer theory, the merchant said that the waterproof function of the wooden floor is said by the manufacturer. As for now, it is not waterproof, they will feedback the situation to the manufacturer, and then the manufacturer will decide the amount of compensation. It can wait for several weeks. The other party has been slow to say that the angry Mr. Tang can only find the local market supervision department, and finally, after many mediations, he will eventually be compensated for 1,000 yuan.

It is reported that the current market There are many functional floorings, such as waterproof flooring, soundproof flooring, antistatic flooring, etc. Due to the lack of uniform industry standards, most of the functional flooring emphasized by merchants are gimmicks.

‘Like the waterproof laminate flooring purchased by Mr. Tang, we understand that although On its promotional color pages, it is widely claimed that its waterproof function, but the manufacturer can not get the waterproof test report of the authoritative department, that is to say, its waterproof function has not been tested by the authoritative department, but only a kind of gimmick of the business. According to the relevant person in charge of the County Market Supervision Bureau, according to the regulations, since the manufacturer claims that the floor has certain special functions, the functional floor should be certified by the authority. However, the reality is that its industry standards are very lagging, so far there is no relevant norms. To support, it is difficult to define the function of the functional floor.

Here, the market supervision department reminds everyone that a considerable part of the laminate flooring products with special functions are special. The function can only play a supporting role, and consumers should not rely too much on it or arbitrarily trust it. In addition, consumers should not buy a laminate flooring product with special functions. Listening to the promotion of promotional personnel, we must pay attention to understand whether the technology used by the manufacturers has been recognized by the relevant departments to prevent being deceived. Finally, it is necessary to remind consumers that when purchasing the floor, it is best to choose a large brand product with strength. P> Release date: 2015/10/15 16:44:28

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“Fat meat and strong food” competition rules How does the flooring industry break through?

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The flooring industry has been in the country for nearly 30 years. The history of baptism, after the development stage of the white-hot, the development trend has gradually eased. However, this has not alleviated the severe market competition in the industry. Nowadays, the competition law of ‘predominant inferiority, weak meat and strong food’ is becoming more and more cruel in the market. Many flooring companies have been overwhelmed and have withdrawn from the floor stage. How can companies cope with the layered crisis in a tough competitive environment?

Strengthening innovation capabilities and taking a different development path

With the adjustment of the flooring industry, some flooring companies have also begun to develop from the single category of flooring like multi-category, such as wooden doors, wardrobes, cabinets, etc. Obviously, in the face of such a situation, innovation must be long-lasting. The part that the flooring company of the war pays attention to, trying to manage the overall renovation project, or integrating the resources of various industries is a new transformation. Using innovation to differentiate the development path is the floor enterprise. An effective way to improve competitiveness.

Undoubtedly, the market demand of the flooring industry directly leads to the fierce competition of the merchants, the market’s ‘shuffle’ of the bureau, which also promotes the concentration of the brand. The trend has emerged. In the development of the flooring industry, there are always fresh elements to join the industry. It can be described as the exhaustion of thousands of sails, the reorganization and deployment, the process of gradual maturity in this market, the market competition of the industry and the rapid development of the Internet. Transforming the transformation of the entire flooring industry has taken on new heights.

Strengthening product quality and opening up markets with high-quality products

With the maturity of the domestic flooring market, consumers are on the floor The requirements are gradually improved, and often the quality demand of the products is the king of the floor enterprises. The floor industry person once mentioned in the interview that if the company does not think about it from R&D technology, product performance and marketing model. ‘Bringing in’ can only lead to a more embarrassing development of the company itself.

This industry phenomenon, the entire floor In terms of field, the phenomenon of product homogeneity is intensified; as far as the enterprise itself is concerned, the product is likely to lose its continuous marketing power and brand building power. Find out its core competitiveness, control from the source, remove the middlemen, and increase profits. Incorporating this new spirit into the growth of the company, we can truly cater to the market, change the market, and even lead the market.

Release date: 2015/1/28 13:18:31

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Analyze the moisture content of solid wood flooring

The water contained in the wood has three forms, one is water present in the cell cavity and the intercellular space, that is, the water present in the capillary, called free water. The second type is water absorbed by the cell wall, called adsorbed water. The third type is water that constitutes cellular tissue, called chemical water. When the moisture of the moist wood evaporates, the first thing that is lost is free water. When the free water is evaporated and the water is still saturated, the water content is called the fiber saturation point moisture content. The fiber saturation point is the turning point of wood properties. Above the fiber saturation point, the strength of the wood is constant and does not change with the change of water content. At the same time, the wood does not have the volume change of expansion and contraction. When the water content falls below the fiber saturation point, that is, when the adsorbed water in the cell wall begins to evaporate, the strength increases as the water content decreases, and the phenomenon of swelling and shrinkage is also apparent. The water content of different wood fiber saturation points is between 22% and 33%. Humidity and temperature in various parts of nature are relatively stable in different seasons. The wood is in this relative temperature and humidity environment for a long time, and its water content will reach a relatively constant. The water content at this time is called the equilibrium moisture content (for example, the annual equilibrium moisture content in Shanghai is 4.6%). The equilibrium moisture content of wood varies with the temperature and humidity of the environment in which it is exposed. When there is a difference between the equilibrium moisture content and the ambient humidity, the solid wood flooring tends to approach the environment. This creates a phenomenon of swelling and shrinkage of the wood, which is a peculiar physical phenomenon of wood. Wood is an anisotropic body. The moisture content of wood in actual use is below the fiber saturation point, so the gain and loss of water is mainly the adsorption water of the cell wall. Most of the wood cells grow vertically, and their expansion and contraction are perpendicular to the cell wall. As a floor, we can find that there is generally no expansion and contraction in the longitudinal direction, and the expansion and contraction rate in the width direction is generally 3% to 6% (refer to the change in the moisture content of the wood below the moisture content of the fiber saturation point. It is very important to control the moisture content of the floor. It must be paid attention not only in production, but also in the laying, so as not to cause deformation of the floor due to moisture.

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The first person in China’s fashion floor – Zhu Lingying, president of Hong Nai Wood

[Key Highlights] At 14:00 on December 5, 2013, Beijing Jingyuan Art Center, a feast for the industry–the Hong Nai 2014 Great Wall Show conference was held. Here, many guests from the floor and fashion circles gathered together to sign a photo on the orange signboard on the wall of the Great Wall. This scene seems to be in the four international fashion show, accompanied by the majestic Great Wall momentum, macro The 12th Constellation Great Wall Show conference was fully bloomed.

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Explosion Vanke fully decorated rooms use a lot of Anxin brand inferior poisonous floor

A netizen named “Li Xiaoyan” broke the news in a forum that Vanke has used a large number of oversized and inferior Anxin brand flooring in some tens of thousands of fully-decorated housing projects in more than 10 cities in recent years. The amount of formaldehyde released in the batch exceeds the contracted standard by 5 times, which seriously endangers human health. The thickness of the inferior floor surface layer is seriously insufficient, and the service life is only 20% of the qualified products.

For the ‘Poison Floor’ incident, Netease Real Estate Home Reporter interviewed Vanke and Anxin Flooring for the first time. Vanke responded to the exclusive response to Netease Real Estate, saying that it suspends the purchase of Anxin Floor and seriously traces the incident. The quality inspection agency assists in the inspection. Anxin Flooring firmly denied the incident and insisted that this post was a malicious slander of the company by Anxin’s retired employees. NetEase Home has tried to contact ‘Li Xiaoyan’ several times, but the only contact information provided by it – the mobile phone number has been shut down. For this ‘poison floor’ incident, Netease Real Estate and Netease Home will continue to make comprehensive tracking reports.

Formaldehyde exceeded 5 Bianxinxin floor infiltrated into Vanke Real Estate

According to the sticker, ‘Poison Flooring’ supplier Anxin floor was built by Anxin Weiguang (Shanghai) Timber Co., Ltd. and Suzhou Anxin Weiguang Timber Co., Ltd. are two enterprises, referred to as ‘Anxin Floor’, English abbreviation ‘A&W’. The company’s registered places are Shanghai Qingpu District and Suzhou Wujiang City. Since 2008, Anxin Floor has formed strategic partnerships with Vanke Group, China Shipping Group, Greenland Group, Forte Group, Longhu Real Estate, R&F Properties, Hebei Kaiyuan, Greentown Group, Yanlord Real Estate and other Chinese real estate companies to provide fully renovated rooms. The floor is needed, of which Vanke is its main customer.

From January 2010 to November 2011, Vanke purchased Anxin solid wood composite flooring totaling 560,000 square meters, mainly for teak and eucalyptus with a panel thickness of 0.6mm. If the average building area per house is 100 square meters or the use area is about 75 square meters, and the pavement floor area is 55-60 square meters, only in the two years of 2010-2011, Vanke paved the formaldehyde to be seriously toxic and inferior. There are 10,000 sets of fully furnished rooms on the floor.

Post content said that in October 2011, Anxin Flooring Co., Ltd. sent the factory to the ‘Shanghai National Building Materials and Decoration Materials Quality Supervision and Inspection Center’ to test the substrate for the production of solid wood composite flooring, formaldehyde emission Up to 2.5mg / L, is the E0 level of floor formaldehyde release limit of ≤ 0.5mg / L 5 times. More importantly, this inferior floor is seriously over-standardized due to formaldehyde, and long-term exposure may cause cancer of the nose, mouth, throat, skin and digestive tract.

Panel cut corners Anxin floor life reduction 8 into

The broketer also revealed that Anxin provided Vanke’s composite floor, the thickness of the surface layer is 0.6mm, the actual thickness is less than 0.3mm, and the partial or even the skin is not carefully seen, revealing the soft plywood. This is because in order to save production costs, Anxin purchases only half of the thickness of the qualified raw materials.

The post pointed out that the thickness of the composite floor is insufficient, which directly leads to a significant shrinkage of the product life. There are two main reasons: First, the dough is too thin, easy to foam, crack, especially with a wet mop The back edge of the ground is very easy to foam; the second is that if the dough is too thin, the dough will not be repainted after it is broken or worn. Usually, the service life of composite flooring qualified products is 30 years, and the surface of Anxin, which is like a thin paper, has a service life of no more than 5 or 6 years. If it is used in public places such as shopping malls, it will be completely scrapped in one year. It can only be renovated and replaced with new flooring.

Vanke ghost caused a quality inspection loophole?

Post content also revealed that Vanke has always been rigorous in the quality control of decoration materials supply. The reason why the poison floor can flow into Vanke is mainly because Anxin Company and Vanke’s Song surnamed employee ‘established communication’ and learned about Vanke. For the details of the supplier ‘flight check’, the Anxin Shanghai factory and the Suzhou factory are prepared in advance, that is, the products produced by the ‘special test substrate’ to cope with Vanke’s ‘raid’ inspection.

Because Vanke’s employee and supplier’s prior venting report caused Anxin’s inferior quality of formaldehyde and serious insufficiency of panel thickness, it was an unimpeded reason to send it to Vanke.

If the toxic floor situation is the owner of the industry can have the right to request check-out

It is worth mentioning that the person who broke the news also said that he had consulted a lawyer, Vanke used the toxic, inferior Anxin floor Most of the renovation properties have been pre-sold, some of which have been delivered to the owners, and the injured owners can fully defend their rights according to law.

The lawyer believes that before the judiciary has not taken criminal justice actions against the above-mentioned criminal acts, the owner’s rights protection needs to prove that the floor is a poor quality, toxic and unqualified product. The lawyer believes that the floor is an important part of the fully renovated room. If the panel thickness of the floor is seriously insufficient or the formaldehyde content test does not meet the E0 standard, the owner has the right to request Vanke to check out or obtain the corresponding economic compensation from Vanke.

Respond to both sides of the incident

Vanke exclusive response: Suspension of procurement of Anxin flooring will be seriously pursued

A recent article on the network questioning the quality of Anxin flooring products, our company This is highly valued and an emergency investigation procedure has been initiated. The relevant issues will be seriously traced and Axin Weiguang (Shanghai) Timber Co., Ltd. will be fully explained. If the investigation finds that there is a problem with the quality of the products, our company will strictly assume all the obligations and responsibilities of our company and fully protect the legitimate rights and interests of our customers.

Before confirming the survey results, our company suspended the purchase of Anxin brand flooring; the Anxin floor that has been purchased and not yet installed, all sealed first; our professional department has begun to develop re-examination related quality indicators, including Re-examine the installed floor and invite the quality inspection agency to assist in the inspection.Measurement. Our company will also conduct an internal investigation of relevant procurement management work.

If the investigation finds that there is a problem with the quality of the products, our company will strictly assume all the obligations and responsibilities of our company and fully protect the legitimate rights and interests of our customers.

Anxin exclusive floor response: the old employee left the company’s malicious slander

Netease home reporter called Anxin floor marketing manager Wang Rufeng, said that Anxin flooring company has been informed online posting Content, and insisted that this post is a malicious slander of the company by Anxin’s retired employees. The picture text was taken unilaterally and randomly changed. ‘This old employee is dissatisfied with the company. We are now looking for this old employee through lawyers, but for the time being. Not yet connected. ‘

The manager also denied that Anxin’s floor was supplied to Vanke as ‘formaldehyde exceeded 5 times inferior floor’. ‘Wanke has a very strict monitoring process. If there is a problem with our floor, how can it enter? Their engineering project’. It also pointed out that Anxin Floor has not communicated to Vanke that ‘Vanke’s fully-decorated rooms use a lot of Anxin brand inferior poisonous floor’.

User questioned:

On this topic, the reporter found the voice of netizens questioning in the NetEase forum. An anonymous nande netizen said that there were several doubts in the report of the reporter.

The netizen pointed out that the article mentioned “As an insider, I pay more attention to the authenticity of the content of the material, and I am not willing to investigate the motivation of the person who broke the news.” After reading the U disk content, the certification “except for audio files, most of the data is a scanned copy of the original voucher”, but the latter paragraph said “intuitively, this information is true and reliable, but I considered the tax evasion and commercial bribery. Question… “This place is unreasonable. Is the real report file identified by Li Xiaoyan based on his “intuition”?

In addition, the netizen questioned the field investigation of “Li Xiaoyan”, saying that it only told the Duanxin floor store in Zhejiang, Jiangsu and Shanghai to ask questions about the thickness of the floor, on the floor. Other problems such as the presence of formaldehyde do not seem to be actually investigated.

For the users’ doubts and the reasons and intentions of the reporter “Li Xiaoyan” behavior, NetEase Real Estate has repeatedly tried to contact “Li Xiaoyan”, the only contact method provided by it – the mobile phone number has been shut down.

Formaldehyde: the killer of human life and health

Formaldehyde is a colorless and harmful gas, long-term exposure may cause cancer of the nose, mouth, throat, skin and digestive tract. The formaldehyde in the house is mainly from various types of decorative wood, furniture, flooring and paint.

Children and pregnant women are particularly sensitive to formaldehyde, and the harm is even greater. Long-term living in a low concentration of formaldehyde environment will affect the infant’s intellectual development, and infants with weak constitution or sensitive constitution may become dementia seriously. Long-term exposure to low-dose formaldehyde can cause chronic respiratory diseases, leading to mutations in nasopharyngeal carcinoma, colon cancer, brain tumors, menstrual disorders, and nucleus, affecting DNA single-strand cross-linking and DNA-protein cross-linking, and inhibiting DNA damage repair. Increased pregnancy syndrome, causing neonatal chromosomal abnormalities and leukemia, resulting in decreased memory and intelligence in adolescents.

Release date: 2012/2/17 9:34:21

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It’s cold, teach you to buy geothermal floor during the peak season.

With the temperature drop, are everyone ready to welcome the winter? Floor heating is a relatively recognized heating device that is both warm and energy efficient. However, the effect of the floor heating is directly related to the floor laid at home. Therefore, the professional floor heating floor is selling hot in the floor market in the second half of the year. However, how to choose to warm the floor is a thing that bothers consumers.

Many consumers have this feeling. In winter, they often hear the sound of squeaking, which is the cracking of the wooden floor. Mr. Wang told the author that the solid wood floor on the floor of his home was warmed up. In the first year, the connection of the wooden floor appeared.

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Geothermal heating wood floor selection to master the following Principle: The size of the wooden floor should be stable, the heat stability should be good, and the water content should be low, so that the floor will not be easily deformed after being heated; to facilitate heat exchange and conduction, the cushion material should not be too thick; the floor size should be thin and not thick, should be narrow Should not be wide, in order to facilitate the resistance to deformation, heat transfer requirements.

Industry insiders told reporters that the floor heating floor due to high temperature, its heat resistance, thermal conductivity, environmental protection and moisture content requirements It is higher than the general wooden floor. The professional floor heating floor has higher technical requirements and the product cost is higher, and these products have special certification, which is not produced by any manufacturer. But with this In recent years, there has been a growing popularity in the northern market. Some merchants in the market often use ordinary floors to pretend to sell products, or ambiguously answer when selling floors.

Experts remind consumers to buy For floor heating When the floor is used, it is best to choose the professional floor heating floor of the big brand. Before buying, you must pay attention to the various inspection materials and certifications of the floor business. The standard number of the implementation standard for the wooden floor inspection report issued by the State Forestry Administration. Is LY/T1700-2007.

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Consumer When buying a floor, consider its environmental friendliness. Formaldehyde will volatilize faster after being heated at high temperature, especially in winter, almost all closed doors and windows at home, coupled with the formaldehyde emission of other furniture, may cause indoor formaldehyde exceeding the standard, which has a certain impact on human health. . Therefore, experts suggest that when choosing a floor heating floor, the thickness of the floor should be between 6.5-8.5 mm (the standard thickness of the geothermal floor). The thinner the better, the first is to ensure that the floor has good air permeability and heat dissipation function, and secondly, the floor is more Thin, the content of formaldehyde contained in it is less.

It is understood that there are not many floor brands that can provide heat transfer coefficient on the market. Products with a high general coefficient have better performance in terms of heat conduction and are not afraid of high temperatures. In contrast, composite wood flooring is more suitable for geothermal heating. The quality of imported flooring has reached the European Enpr13329 standard, and the quality of domestic flooring has reached the national GB/T1802-2000 standard, which can meet the technical requirements for geothermal heating floor installation.

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Floor factory direct sales and regional dealers how to achieve a win-win situation

From the current market point of view, the terminal marketing of flooring companies is mainly divided into factory direct sales and regional distributors. The dealer is in the terminal of product sales, and its sales status directly affects the strategic marketing system of the production enterprise. Therefore, how to deal with the relationship between the two is the key to achieving a win-win situation for enterprises and distributors.

Auxiliary dealers are indispensable

Enterprise-assisted dealers, in the market development, regional publicity, timely support in terms of manpower and material resources. The specific implementation is as follows: First, to give a certain amount of distribution, this measure is mostly adopted by small enterprises and enterprises with insufficient experience; second, advertising support, after the two sides reach cooperation, the enterprise contributes or partially contributes to advertising at the dealer’s location. . Advertising supports multi-product sales has a great role in promoting, the key is that enterprises should consider the output ratio of advertising investment; third, promotion support, encourage dealers to do promotions, for more consumer goods, promotional activities can produce immediate results Fourth, personnel support, the company sent a special sales staff resident in the dealer’s area, specifically guide and help dealers to do sales, management and customer service. This approach has a role to play in stabilizing the relationship between the two parties and helping dealers to open the market.

The most important reason for the reasonable distribution of profits

Straightforward, the purpose of doing business is to make money, let the dealers make money is the basic principle, but don’t give huge profits and make the dealers too strong, the dealers are too strong A threat to the business. Because a strong dealer represents a channel power and regional market operation capabilities, once the dealers ‘reconciliation’, the consequences are unimaginable. Enterprises should design dealers’ sales and profit estimates based on their dealer capabilities and market conditions. Only when the company fully understands the details can the terminal be better monitored.

In the hearts of most consumers, the brand is almost a guarantee of credibility. Therefore, flooring companies should strengthen the brand strategic planning of dealers by establishing a good mechanism and training system. This is not only the way for companies to take the brand, but dealers can also sell this brand to make the brand more famous and get more consumers’ recognition.

Floor companies can only improve product quality, enhance brand image, and let dealers earn money, in order to stabilize the cooperation relationship with dealers, and truly achieve the goal of mutual benefit and effective management of terminals.

Release date: 2011/11/9 9:22:32

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