Dancing traffic lights are installed in Lisbon to encourage pedestrians to wait until it passes safely, traffic lights & ldquo; dancing & rdquo; using motion capture technology to cross the road. The car brand intelligence teamed up with the advertising agency BBDO in the Portuguese capital to create a special pedestrian traffic light, using a red stick figure dance to attract the attention of pedestrians and stop traveling.
We believe that smart ideas can turn the city into a better place. Like dancing traffic lights, people watch and wait instead of walking through red lights. For more security. No one likes to wait, which makes the traffic lights on the most dangerous locations in the city, but what if we do wait more interesting? The project is a broader marketing campaign.
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