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Smart Home has been in a latent situation. In addition to product homogeneity, low utility, and low cost performance, industry standards have led to product fragmentation, which is the biggest difficulty hindering the massive outbreak of smart homes. Each manufacturer is independent, and it is difficult to interconnect products. In the face of such a huge potential market, how to overcome difficulties and promote the rapid coming of the smart home era requires the joint efforts of the industry.
“‘Small& rsquo How many? Nowadays, a batch of smart home terminal equipments beginning with small words have appeared in domestic exhibitions and gradually become the focus of trend people.
The industry believes that 2018 is the first year of smart home. After years of industrial development, it is on the eve of the outbreak. However, all kinds of smart terminals listed on the market, there is also a pain point of “interconnected”. At present, all brands of smart home appliances are often self-contained and individualized, just like one by one. How to make them interconnected, how to open up the smart home’s “rule of the two,” has become an urgent problem to be solved in the smart home market.
Smart home can solve home pain points
In home life, there are always many unsatisfactory places, such as when you are doing housework, the child suddenly Crying, can hold the baby and can not complete the housework. When you work outside, when the old man in the family is lonely, he can’t feel filial and feel guilty ……
At this time, you can wake up the smart speaker at home<;small love, let her sing for the baby A lullaby, or fun interaction with the baby, the baby falls asleep. You can also let the small robots be family housekeepers, sing, dance, chat, tell stories, and chat with the elderly through “small squats” in their free time.
At the China Unicom Partner Conference and Communication Information Terminal Fair held in Chongqing in recent 2018, manufacturers from all over the country brought more than 100 smart home terminal devices, including smart speakers and smart security. Intelligent robots, smart routers, smart wearable devices, etc.
For example, Suning has launched a smart speaker called “Little Biu.” The head is slightly smaller than the ordinary teacup, but it is functional. “Little Biu, Xiao Biu, turn on the air conditioner. The reporter saw at the demonstration site that Xiao Biu immediately responded and turned on the air conditioner, and also controlled the temperature according to the instructions.
“In addition to air conditioning, smart speakers can also intelligently control home appliances such as air purifiers, lamps, smart TVs, and smart sockets. In the ‘away home & rsquo; & & lsquo; home & rsquo; scene, small buu can also achieve automatic shutdown and automatic start of smart appliances. The on-site staff introduced that with the powerful far-field voice interaction and smart home control functions, the small Baiu-accessible smart devices are rich in categories and brands, and are related to traditional white goods manufacturers such as Whirlpool, Gree, Changhong, Haier and Midea. Products are included to make smart home control more practical.
The industrial scale will reach 139.6 billion yuan this year
The reporter learned that the current leader of the smart home industry chain includes smart home product development solutions companies and smart home scene applications. Companies, smart home scene application service companies and smart home IoT platforms, including Ali, Huawei, Tencent, Baidu and other Internet giants.
At present, Apple’s open HomeKit smart home platform is almost a castle in the Chinese industry chain. Samsung has not seen any clues in China. Microsoft has never included smart homes in the list of key layouts. One; although Google and Amazon have relatively complete layouts, it is impossible to have a big role in China at the moment. A senior industry insider introduced.
The reporter found that many smart home manufacturing companies have only been established in recent years, and a large amount of capital has poured into this field.
& ldquo; In the 2G era, we can only use mobile phones to talk and use the computer to access the Internet. In recent years, smart terminals have extended from mobile phones to peripheral smart terminal products, and smart car associations and intelligent objects have emerged. The three major development trends of smart homes, the communication market is further subdivided, from pure hardware sales to scene-based marketing for precise user needs. Fan Yiyi, chairman of Jiangxi Nuonuo Technology Co., Ltd., lamented.
In 2018, the Internet of Things, the Internet, and artificial intelligence developed rapidly. Baidu, Ali, Tencent and other giants have rushed to the layout of smart home new ecology. Under the two-way driving of cutting-edge technology and user demand, China’s smart home market has shown an increasingly strong development trend, new smart home products will emerge in an endless stream, and more and more homes are beginning to introduce intelligent systems and equipment.
According to the forecast of the Prospective Industry Research Institute, the scale of China’s smart homes will reach 139.6 billion yuan in 2018, and its scale will reach 319.4 billion yuan in 2020. The market potential of smart home and smart home industries is erupting. Millet, Huawei, glory and other manufacturers have opened the door to big connections, which is the current development trend of the Internet of Everything, and the market breakthrough that manufacturers are looking for now.
Lack of connectivity between products
With the increasing number of smart products in the home, although the pain points of the past have been solved, new pain points have also emerged. Ms. Yi, who lives in Daping, has encountered a lot of troubles in using smart products.
In recent years, Ms. Yi has added some smart products to her home, such as A brand speakers, B brand air conditioners, C brand ovens, D brand TVs, E brand refrigerators … … All are smart hardware, almost every brand has to download a separate app on the phone, you need to control multiple apps when using. “There are too many apps on the mobile phone, sometimes you can’t find it, and the smart life doesn’t turn, which seriously affects the user experience. If these products can be interconnected, you can operate with one platform. How good! The lady made such a sigh.
In addition to the problems encountered by Ms. Yi, the reporter also found that some of the smart home products in China are currently homogenized. For example, some smart speaker products, whether it is function, voice, and use scenes, are very similar. Even the names of many products are close, and there is a small word that makes the consumers stupid.
In fact, major Internet giants, operators and smart homes are targeting the big family of smart homes, but for many smart home business owners, this cake is not good.
According to the market customer research table provided by several smart home enterprises, the main problems are that the industry standards are not uniform, the operation is complicated and inconvenient, the technical complexity is high, the compatibility is poor, and the public does not understand the purchase channel and security. Sexual doubts, unwillingness to change, unclear product cognition, obvious cross-border characteristics, consumer consciousness faults, imperfect industrial systems, and many other factors hinder the development of smart homes.
Zhu Jungang, president of Nanjing IOT Sensing Technology Co., Ltd. believes that this is why smart homes have not broken out, “only smart door control, intelligent lighting, intelligent maintenance, smart environment, smart home Five in one can constitute the hardware facilities of smart home.
Getting through the “Double Governor’s Two Pulses Need to Unify Industry Standards
& ldquo;Because the power of smart home products is too dispersed, technology and product systems are different, The compatibility is not the same, and there is no way to get through the lsquo; Ren Du Ermai & rsquo;, so it has caused many phenomena that are not conducive to industrial development. Kang Wei, a well-known communication expert and president of Beijing Net Chain Media Technology Co., Ltd., believes that this has become a bottleneck in the development of the industry. Therefore, it is necessary to achieve the unification and standardization of product and software technology standards, and realize the interconnection and interoperability of the smart home industry.
At present, smart home is only in its infancy, and building a smart home is the ultimate goal. Smart home is controlled by the mainframe, intelligent lighting system, electrical control system, home background music, home theater system, etc. Ten categories are composed. Kang Wei said that it is necessary to integrate the various subsystems and adopt a unified standard at the product technology level to accelerate the integration and development of smart home products.
It is understood that China Unicom has exerted its strength in the construction of smart homes. Yang Xiaochun, manager of China Unicom’s video convergence office, revealed that in the future, China Unicom will use the intelligent gateway + APP+ platform as a unified portal to form an ecosystem based on the six core businesses of high-definition video, home networking, smart channels, home cloud, smart home and video communication. The closed-loop, to meet the user’s most basic, most demanding, and high-frequency needs, accelerate the construction of a smart home ecosystem, and create a smart home ecosystem with connectivity, openness, and service as the core.
How should smart family standards be formulated? Kangxi has given four suggestions: First, designing home network, integrated wiring, communication technology, and equipment interconnection standards; second, whether it is international or domestic yet The emergence of a unified smart home industry standard, building a platform alliance is the mainstream choice for smart home services; third, in order to accelerate the development of smart home industry, domestic standardization organizations promote industrial cooperation from a technical level and introduce a series of norms; Fourth, China Communications Standardization The TC11WG1 smart home subgroup organizes research and development of related standards for networking and security in smart home systems.
What are the new opportunities for the overall development of the smart home market? Kang’s suggestion is that security monitoring, smart home appliances, sensors, and environmental monitoring, such as sensors, are represented by cameras. The home appliances represented by wearable devices, medical and smart fitness will become the key development areas of the smart home industry, and these projects will become the fragrance in the future.
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