Smart lighting is used in home, business, industrial and other fields, but the home market closest to the average consumer has always been an area of greatest concern to practitioners. With the continuous advancement of smart technology, the continuous introduction of various innovative functions, and the improvement of people’s income level, the demand for smart home technology is increasing.
The smart home market will reach 150 million units in 2018
The latest “IDC China Smart Home Equipment Market Quarterly Tracking Report” shows that in 2018 In the first quarter, China’s smart home market shipments were 29.89 million units, up 26.3% year-on-year. It is expected that the smart home market will reach 150 million units in 2018, up 35.7% year-on-year. From a global perspective, “safety and control” and “energy or lighting” (55% and 53%, respectively) are the first choice for smart home applications. The main growth sources for the smart home market are home security monitoring, smart lighting and Smart speaker. Among them, the smart speaker with one of the fastest growth rates increased by nearly 210% in the first quarter of 2018, with an overall shipment of over 9 million units.
Intelligent lighting is an important part of smart home. In recent years, we have also seen many lighting companies cooperate with smart home companies and IoT companies. Recently, Yannuofei (formerly Philips Lighting) and UIOT smart home signed a strategic cooperation, Philips show personalized intelligent lighting system will be equipped with UIOT smart home mature offline sales network, settled in UIOT nationwide 20 direct stores (both in Hongxingmei High-end high-end building materials stores such as Kailong, Real Home and Yuexing Store, and 170 high-end franchise stores provide consumers with a smart life experience channel at their fingertips.
The rise of the pre-installed market
The potential of smart home industry development has attracted many capitals, including traditional hardware companies, Internet companies, and real estate home improvement companies. Home market. Some smart home manufacturers have begun to cooperate with real estate and home improvement companies to package their products into the overall smart home solution. On the one hand, they can reach consumers faster by the power of offline channels, and expand their target users to consumption power. In a stronger, older age group.
The important domestic real estate developers such as Vanke, Sunshine 100 Real Estate Group, COFCO, Xuhui, Jinmao and Blu-ray are actively embracing smart homes. Real estate developers embrace smart home and smart community transformation In addition to the general trend of hardcover delivery, in addition, national policies are advocating corporate technology transformation, especially for companies like real estate developers that are related to the economic lifeline. Therefore, policy support also allows real estate developers to Higher enthusiasm.
At present, the smart home needs scenes in environments with many controlled devices and complex control methods, such as large-scale real estate and long-term rental apartments.
The potential of the smart home aftermarket is starting to emerge
Starting in 2017 The potential of the smart home after-loading market has begun to emerge. This is mainly due to the following three factors:
1, 80, and 90 become the main consumer groups, they are more willing to try to buy smart home products to enhance their lives. Quality;
2. The sales of smart speakers have driven the rapid development of smart items such as smart locks, smart sockets and smart table lamps, and these items are more likely to form a large-scale effect directly through the C-end;
3, the rise of the new retail model, the characteristics of smart home products are very suitable for the new retail mode of O2O, regardless of smart home items or a full set of hardware and software, all need offline experience as an aid; p>
4, AI voice control turned out, revolutionized the way of smart home human-computer interaction, so that through the simple voice device can achieve control of the home equipment, such as adjusting the air conditioning temperature, automatically pull the curtains, Turn off the room lights, etc., which can be completely installed through the aftermarket.
In order to meet the explosion of smart home and smart lighting market, major lighting companies are stepping up efforts in research and development of smart lighting products. Previously, the traditional home giant IKEA also launched a series of smart devices such as smart speakers and smart lighting. Recently, according to Swiss media Teknikveckan, a smart home product, TR?DFRI smart socket, will be launched in October.
It is undeniable that intelligent lighting plays an important role in improving the quality of life, improving work efficiency and improving management. With the improvement of living standards, the application of smart home lighting will become more and more popular, and will become a new outlet for the development of the lighting industry.
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