In recent years, two new phenomena have emerged, or two new paths, whether they are manufacturers or distributors, are large or small in scale, and the development time is either long or short.
One phenomenon is that some companies with strong financing capabilities will design competitive business models, which are very beautiful, the prospects are full of imagination, and then through the effective channel, continuous support from the investment company, and then Realize business acceleration. What is the concept of strong financing ability? It is the core team of the founding company that has at least one capable person, has a strong background in the industry, has a deeper experience with the investment community, has some investment institutional resources, and has won the recognition of some investors. He is a self-contained aura, and it is possible to introduce a new company. Some statistics show that it is not that your company’s profits are high, there is a certain scale, you will be able to get the right investment, some companies are not profitable at all, the revenue is very small, even registered for three or five months, but the million angels have already Announced. This is related to the ability to finance. Therefore, if the model is really good, holding the core original cutting-edge technology, there are some patents on hand, the products are excellent, it is not available in the current market, or it is better than the peers, but it needs to be funded soon after starting, it needs Find a backbone with strong financing capabilities.
The following are several sets of data:
From 2016 to August 2018, there were 229 total financing events in the home furnishing sector, accounting for 12.4 in large consumer financing. %. In 2017, a total of 33 companies in the home improvement sector were financed, with 34 cumulative financings and a total financing of approximately 2.573 billion yuan. However, there are not many companies that can get the B round of financing in 2017, and there are even fewer home improvement companies that continue to invest in 2018. Many of the financing of Internet home improvement companies have only melted into two rounds, namely, the Angel Wheel and the A Wheel. Few companies can go to the B and C rounds. Explain that there is a problem with the business, and many companies have closed down. From the point of view of financing alone, many new companies in the Internet home improvement sector have demonstrated greater capabilities than traditional decoration companies, but their business capabilities have not kept up, resulting in a lack of foundation and insufficient growth. It is naturally difficult to continue to invest.
A common problem is that its own ability to hematopoietic is not enough, no new funds have entered, and even survival has become a problem. This is very bad. In the case that the financing ability is not strong enough, it is recommended to design the function of hematopoiesis as soon as possible in the established mode to ensure that the external investment is broken and that you can support yourself. In the field of home building materials supply chain platform, custom home, cloud design software, home services, etc., there have also been many financings. For example, in the field of home services, Alibaba has invested 25 million US dollars in Shenong 007, which is the C round. Before going to Capital, Morningside Capital invested in A, A+, and B rounds. Yuanjing Ventures has given millions of angels.
The cool furniture, three-dimensional home, dressing house, etc. started with cloud design tools, and there are also financings, such as Cool Jiale, 5 years and 4 rounds. In March this year, Shunwei Capital, Temasek, IDG GGV, Yunqi, etc. invested in the D round of 100 million US dollars. At the earliest time, in 2013, I got the Angel Wheel. After a few months, I introduced IDG’s tens of millions of A rounds, and then ran on the financing road.
Three-dimensional home this year’s B round of financing, there are 300 million, Red Star Macalline main investment. The dressing house went to the A+ round of financing this year, 75 million yuan, led by Dingxin Great Wall and Quanzhu. In 2015, together with the decoration network, Hui Jinquan jointly invested 18 million. After the A round, the introduction of Red Star Macalline 40 million. In the field of home building materials supply chain platform, there are also many companies successfully financing, such as the mid-loading match, completed 20 million yuan Pre-A round of financing in October this year, the Galaxy Venture Capital, Oriental Fuhai, Pengfeng Rongcheng and other joint investment . There is also like Hometown, which last year merged 50 million from Red Star Macalline. Yi Youtong has reached a million yuan in the A round this year. Internet home or home building materials e-commerce brand, there are several companies successfully financing, such as children’s study table and chair brand “Love Fruit”, in June this year to get 100 million A investment, behind the map, Ruiqi. Most of the companies with strong financing capabilities have adopted new strategies and introduced new tools. In the traditional home building materials and decoration business, they have loaded technology genes such as the Internet and the Internet of Things, so they have gained more attention. .
Another phenomenon is that some home building materials and decoration companies are not particularly large in scale, with a scale of several hundred million or tens of millions, but they will take advantage of the company’s advantages under the guidance of the seniors. Doing enough, doing well in some details, can be sold to big companies, especially to listed companies, and strive to sell a good price. Now in the pan-home industry, there are more than 100 A-share listings. I want to be a boss. I want to enrich my products, make up for short-boards, deploy big homes, and even think about the company that dominates the rivers and lakes. There is no shortage of masters who hold heavy gold.
In recent years, it has become more common for listed companies or large companies to acquire certain small and medium-sized home building materials and decoration companies. The scale is not big, the key is to have unique competitiveness, such as: Some time ago, it spent 424 million to acquire Quanzhou Tunbao Home. The latter is not famous in China, but it is a big coffee exporter of domestic mattresses. Gujia bought it and enhanced the competitiveness of mattress export. There is also the family to buy Bilchi, the latter mainly operates the whole house customization, the customization of the eight living spaces, the smart factory is also quite perfect, just happens to be the one-step heavy chess for the family to enter the whole house customization. Last year, Foshan Lighting, a company listed on the Shenzhen Stock Exchange, spent 180 million yuan to acquire a 32.85% stake in Nanhe Industrial. What does Nanhe Industrial do? Mobile phones, LED desk lamps, LED spotlights, LED ceiling lamps, telephones, etc. After the capital intervention, those excellent potential small and medium-sized companies are likely to get investment, incubate and go public, and may also be acquired by listed home companies. In short, there is a lot of room for display.
Before, in the pan-homeLiving in the industry, whether it is selling furniture, home textiles, or selling building materials, or engaged in decoration, everyone is thinking about recruiting dealers, building more outlets, selling more, but the above two new directions, no doubt more cool, everyone Two roads. From now on, down to earth, looking up at the stars. This is not a new thinking. In the new economic field, it has long been a common phenomenon. However, it has only affected the pan-home industry in recent years, which has brought about a major change in business thinking. Among these operations, there is a special type of investment company. They are gradually keen on the big home field and will consider three roads:
The first road is to invest by themselves, or to join other investment companies to screen quality projects. Then invest, incubate to a certain extent, then sell to a listed company, or stand alone.
The second way is to select projects with listed companies, jointly invest, and finally transfer the shares to the listed company, or independently listed.
The third road, to help listed companies develop capital strategic plans, screen mergers and acquisitions and investment targets, promote landing, investment by listed companies, do not vote, earn consultant fees or commissions.
The big home industry faces many new impetus such as brand maturity, Internet of Things invasion, supply chain reshaping, listing, etc. It is expected that more companies will enter the capital market, or with the help of investors. Drive on the fast lane.
(provided by Shenyang Building Materials Network) <
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