Visionary Yu Junyi: The journey of the first person in China’s prevention and control of myopia

In Yu Junyi’s time zone, the fate of the arrangement, everything is just right.

In August, when the sun was warm, in the office of Peihui South Road in Yanta District, Xi’an, the reporter saw Laoyu. Into his office, the bookcase displays a variety of books, mainly in the historical economy. A few words, he began to introduce his new “secret weapon” to the reporter: I saw him take out a pair of glasses from the drawer and looked at several product design drawings. The tone was not urgent, but from it. Mei Yu can see his love for this baby.

According to the introduction, the secret weapon name is “License”. In his words, this is a product that can cause earthquakes in the industry.

On the other side of the product drawing, there is a stack of newspapers, and the front page headlines are striking ——

“The whole society must act and share Take care of your child’s eyes and let them have a bright future. General Secretary Xi has made important instructions in recent days. The myopia of our students is high and low, which has seriously affected the physical and mental health and the future of the country and the nation.

The National Preventive Myopia Expert Group survey data shows that there are currently 200 million young people wearing glasses nationwide, including urban primary school students with myopia rate of 49%, junior high school students with 76%, and high school students with 84%. Effective prevention and control, this number will continue to increase.

Today, the prevention and control of myopia in young people has risen to a national strategy, and the society is eager to call for the break of the true and brave. What is unfamiliar to the public is that as early as 12 years ago, some people began a journey of guarding the field of prevention and control of young people’s myopia. They wanted to use their own fulcrum as a fulcrum to incite a top-down change.

From blood donation, lectures, to hematopoietic research and development of smart glasses with controlled growth, and franchise stores, Yu Junyi and his “Lei Mei is on the road to prevention and control of young people’s myopia” The farther away, the number of beneficiaries is countless, and the media kindly calls this man of Xi’an Weihe “&ltquo; the first person in China’s prevention and control of myopia.

In the sun, there is something to do, yes or no

2006, When Yu Junyi decided to enter the glasses industry, the first reaction of the people around him was: “Isn’t it crazy?”

It’s no wonder that the aura around the man on the Weihe River is really alive. Too much. Participated in the work into the steel mill, three months soared to the director of the factory “the most important cadres, one person, above 100 people; selling Shi Yuzhu’s brain gold, with 2000 yuan for more than 2 million business contracts, made one month Crowns; drumsticks cosmetics, opened 13 chain stores in the country … …

Despite the career, but Yu Junyi’s heart is often low. As a generation that grew up with the reform and opening up and the transformation of the social system, his character has a feeling of home. I have been immersed in the industry for a long time. I saw that there are too many people around me who are making a lot of money to make quick money. I don’t want to use it. In the end, I don’t even want the basic conscience.

“ In the sun, there is something to do, there is nothing to do! In the repeated self-torture, Yu Junyi decided to return to the beginning.

What really stimulates Yu Junyi is a news that was accidentally seen ——“China’s youth myopia rate has soared to the top in the world, growing at an annual rate of 8% to 9%! There was hardly any hesitation, and Yu Junyi did not return to the unfamiliar field of visual protection.

Yu Junyi, who was first introduced to the agency, chose to be an agent. It was this decision that made him fall to the bottom.

“The introduction of French zoom technology can restore young people’s myopia. This emerging product with the concept of intelligence has been popular all over the country, but in 2011, the brand was exposed by CCTV, because of exaggerated efficacy, false propaganda Go to the mouth and cut it.

For a time, the city was full of wind and rain, and the sorrows and sorrows were in vain. After the death, Yu Junyi began to re-examine the industry. The results of the investigation made him sad and angry. The so-called “vision recovery instrument and related products are a big lie from beginning to end!”

The worried parents are rushing, not only delaying the best time for control. It makes the myopia problem even worse.

Under the great interests, the informal laser surgery institutions have taken the opportunity to do it, forming a more chaotic “ecological rivers and lakes”, while earning money and mistaking people, earning a lot of money. Full.

The sword refers to the chaos in the industry. In 2013, Yu Junyi took all his net worth and set up Van Dyro Optical Technology Co., Ltd. to focus on the prevention and control intervention of young people’s myopia, and the main theme is “Lianmei brand”.

“ True myopia is irreversible! Dare to be the first in the world, Yu Junyi publicly voiced, hand-sharp industry shady, proposed “defense and “regulation” is the fundamental. In his view, more serious than myopia is the development of high myopia, high myopia is very easy to cause lesions, prevention of myopia growth is the top priority.

These actions were regarded as revenge because they touched some people’s cakes. Because of the wholehearted commitment of Yu Xing’s nightingale, he couldn’t take care of the family. Yu Junyi’s wife could not bear to endure it. divorce. No matter what the situation is, Yu Junyi has never stopped. “I don’t regret my choice. I think Limei is not only doing business value, but more importantly, it is to use a big love heart to create a youth vision health. ‘Green Shield & rsquo;.

In order to popularize vision health education, Yu Junyi spends millions on his team and goes to school every year.In the surrounding area, we will promote the science of near-ambly prevention and control science. We have traveled to 23 provinces and more than 200 cities in China, with more than 3,000 games, and tens of millions of young people have benefited.

A partner asked privately about Yu Junyi, which was worthless. I didn’t expect him to be on the spot. Fire; once investors also proposed to buy 50 million shares, but demanded to immediately stop this non-cost “public interest behavior”, was Yu Junyi’s categorical rejection, he said: “If you only pursue profit maximization, Not suitable for investing in Limei!

Perhaps related to past experiences, perhaps because of personality, in Yu Junyi, you can always see this northwestern man’s feelings. He has ventured into the children’s village on several occasions to support orphans; he has also traveled over the mountains to send living materials to poor families.

In just a few years, Yu Junyi’s social donations have exceeded 10 million. For everything he did, he never said anything, but the media came to his own name. This discouragement, looking at the entire business community, can be compared with it.

“The business model of the style of the singularity

“The problem of myopia is not a child’s play, only to be awe-inspiring, holding the ruler, can really do this. Shouldering the social mission, Yu Junyi said, “Looking at the beauty of the United States is to correct the wrong questions and change the problems that the whole industry is avoiding.

In order to trace the roots, it took 2 years. Yu Junyi traveled throughout the United States, South Korea and China. He has introduced the US OEP 21-step international eye standard test process and Korean environmental frames to integrate high-end myopia in the world. After the prevention and control of resources, the Limei full-focus axis control mirror was born.

The crux of myopia is that —— long-term close-up use of the eye, leading to ciliary muscle spasm. Ordinary glasses have only one degree, causing the object to fall behind the retina, forming a far-sighted defocusing. Each time the eye axis is stretched by 1 mm, the degree will increase by 300 degrees.

Vision’s full-focus axis control mirror breaks through this long-standing “difficulty”, using the exclusive technology of bionic eyeball surface imaging, while eliminating retinal imaging after visual defocusing, effectively The optical focus is clearly imaged, allowing the retina to remain relaxed, without stretching the eye axis, and continuously preventing and controlling myopia.

With world-class leading technology, Yu Junyi not only won five national invention patents, but also pioneered the industry.

Even so, he still thinks that “not good enough, in pursuit of the ultimate, regardless of manpower, time and cost, the number of lens focus increased from 1500 to 2000, and increased to 4,000, until today’s tens of thousands Optical focus. While constantly refreshing the record, Yu Junyi and Vision Li are also moving toward strength.

Contrary to the industry’s unspoken “single-store processing”, Yu Junyi chose optical listed companies as the production base, and only one row of precision instruments and equipment is worth tens of millions, depending on the production process of Limei glasses. It takes a total of 107 processes to complete the process, which takes 7 days to complete, and every detail can stand the test. Thanks to this master’s dedication, Limei has been awarded the honor of “Contract-honoring and Promise-keeping Enterprise” by the Ministry of Industry and Commerce for three consecutive years.

Applying a generation, reserve generation, and development generation, Yu Junyi stood at a higher starting point and took the lead in introducing APA International Youth Amblyopia Eye Program, which was divided into active correction, passive correction and auxiliary correction. I played a new set of combination punches. He believes that each child’s life rules and eye habits are not the same, should not be generalized, but need to combine the situation with the right medicine, long-acting short-acting combination.

“Myopia prevention and control is a long-term and long-term thing, not a day’s work! At the same time as the first-class soldiers, Yu Junyi has spared no effort to start the big thing in the eyes of another peer. , announced that all stores “small amblyopia corrections will not charge, help tens of thousands of amblyopia teenagers regained new life, calculated, the cost of input has exceeded 3 million.

In product development, it is known for its strict self-discipline, and in terms of strategic layout, Yu Junyi has the same vision. . When competitors were busy imitating the production process of Vision Beauty, Yu Junyi also innovatively proposed “three free strategies, namely free optometry, free training, and free class. This is a move, and the industry is at a loss. Regardless of whether it is a member of Vision, the problem of vision can be obtained at zero cost. As long as the child with spectacles has glasses, you can enjoy life-free free eye training.

This is a business model that makes Yu Junyi win more market opportunities while gaining a vertical reputation. With leading technology breakthroughs in the field of subdivision, to the consumer experience with the ultimate user experience, Limei has created its own moat and has developed rapidly.

In 2015, Limei entered CCTV and accepted an exclusive interview with the famous host Aqiu to deeply reveal the truth of myopia. Under the inspiration of the public welfare cause, the famous host, the Scarab, is pleased to become the Visionary Public Welfare Ambassador!

In 2017, Vision Li won the honor of 315 key promotion products. At the same time, the famous youth column “Little Feet of the World” producer and host Hui Xiaojie and the famous children’s star Xiaobao of the Avenue of Stars were invited to endorse the Vision brand! At present, there are more than 100 in-depth partners in the country, and there are more than 400 stores in 27 provinces and cities.

Organizational strength for a long time to win-win cooperation

After 12 years of stagnation, I will move forward. Yu Junyi is savvy, to achieve the whole visionThe insurance industry’s “big exchange of blood, from disorder to order, is not enough power alone, but should build a positive cycle of radiation: “One with 10, 10 with 10 It will be a film in a few years.

Yu Junyi takes the affiliation as the entry point and proposes a strategic policy of “winning for a long time” and working with each franchisee to form a national organization. From site selection advice, decoration planning to business guidance, Limei will send professional teams to follow up and help each agent to cultivate their own professional talents for free. At the same time, Vision Li also regularly carries out post-support with management training and technical coaching to ensure that each franchise store can continue to develop healthily.

Zhu’s in Beijing, with a monthly income of more than 100,000 in Zhongguancun Book Building; Chongqing Deng, one 21 stores opened in the first half of the year; Pingdingshan Meng Zong, who has transformed the catering industry, has now become the actor of Vision Lihe Henan; the spokesperson of Changsha Wu Zongyue, reluctantly likes to win the Changsha City … …

These successful samples are not a case, but a true portrayal of most of the franchisees. Today, Yu Junyi’s vision of the United States and the United States has a considerable scale, east to Huludao, Harbin, south to Shenzhen, Guangzhou, Xiamen, north to Tianjin and other nearly 100 cities, more than 1,600 people in the country every day are Youth contributes to the prevention and control of myopia.

From the team of several people in the initial stage, to the current number of employees, becoming the leader in the prevention and control industry of myopia, Yu Junyi can always attract the loyal followers of like-minded people, many of whom were internationally renowned companies. The executives are willing to give up high salaries and work with Yu Junyi.

Yu Junyi believes that the key to the success of Limei is “all in one, not only to promote benefit sharing, to encourage employees to start their own businesses, to provide substantial resources and financial support, but also to allocate at every stage of development. Stock pools of varying proportions are given to employees, making them the founding business partners of Vision.

& ldquo; The company is your ship! At the staff meeting, Yu Junyi screamed, “To be happy together, to be proud together, everyone has a share! This may be important to see Limei quickly break through.” one of the reasons.

One side is the rigid demand for prevention and control of adolescents’ vision, and the other is a high level of attention from the state to the government. The youth vision health market is showing a spurt of development, with a total volume of over 110 billion yuan, becoming a new blue ocean. Looking at the beauty of the policy, Limei will face more challenges when it comes to major benefits.

“ I don’t think that Vision has an opponent in the same field, and our products and business models are not comparable. Yu Junyi is more confident about the future. Just recently, the new secret weapon carefully built ——<;The Limei myopia prevention and control mirror has been in full preparation for the market, which will inevitably lead to another round of industry earthquake.

Written in the last

The movie “A Generation of Masters” said, see yourself, see the heavens and the earth, see all beings. Coincidentally, Yu Junyi also proposed a very interesting business equation: achievement = wisdom & times; sentients & times; mission, how many others are in your heart, how big your borders are.

In contrast, Yu Junyi, who can believe in business as a business, is extremely valuable in any era. Reinventing the industry benchmark in one’s own life, this life is only for Xi’an Hanzi who has a pair of glasses, and uses his own chest and pattern to make another demonstration for Chinese contemporary entrepreneurs.

Author: knife captain



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